Chad Boettcher joined the Marguerite Casey Foundation Board in August 2015. He is senior vice president of social impact at FUSION and managing director of “Rise Up,” the media network’s dedicated social impact unit. “RiseUp” will collaborate with and live across Univision News, Univision Digital, and The Root as well as extend through outside partners. Chad will lead the development and execution of social impact strategy and campaigns across all platforms — TV, digital, OTT, social — focusing on using storytelling and technology to mobilize an increasingly diverse generation of young people to create positive social change in the world.
Previously, Mr. Boettcher served as executive vice president, advocacy & social impact at Participant Media, the global entertainment company devoted to feature film, television, publishing and digital content that inspires social change. At Participant Media, Mr. Boettcher was responsible for leading the creation, development and execution of strategies that leverage Participant Media’s content and investments across all its lines of business – film, television and digital – for social impact.
Prior to joining Participant in November 2011, Mr. Boettcher taught marketing innovation at New York University and was senior vice president of social innovation at Weber Shandwick, where he helped lead a team that advised clients on corporate social responsibility, citizenship, sustainability and cause marketing. Previously, he served as Nike’s global director of corporate responsibility, where his work included the “Let Me Play” campaign, the “Reuse-A-Shoe” program, and the “Nike Summer Shoes” initiative. Mr. Boettcher also worked for MTV as senior director of strategic partnerships and public affairs, developing programs including “Alternative Spring Break,” “Choose or Lose,” and the channel’s Emmy®-winning partnership on sexual health and HIV/AIDS. Additionally, he worked for the presidential campaigns of both Al Gore (2000) and Barack Obama (2008).