Media Tools

Media Tools

Do you need help writing a press release, focusing your organization’s message, or connecting to other media resources? Here is where you can find the information you need to build and execute a successful media strategy.

Creating a Communications Strategy

The SPIN Project¬†provides strategic communications consulting, training, coaching, networking opportunities, and concrete tools to strengthen nonprofit, social justice organizations that want to be heard in today’s crowded media environment. More >

Contacting the Media

Learn what makes a good news story, how you can pitch the story and when to call a Press Conference. More >

Talking To Reporters

While you may be contacted by a reporter to respond to a news story, remember you are not the only source a reporter will use. Learn how to prepare for an interview and the 5 c’s, that will help doing the interview process. More >

Write a Press Release

Learn how to write, organize and push out a press release. More >